Computer screens are not as readable as paper. It is difficult on the eyes and the location is fixed in relation to the eyes meaning that slight changes to augment viewing cannot be made effortlessly, and often subconsciously, as you would typically do with media held by hand.

So, perhaps mass article marketing is not such a practical approach after all or perhaps it is foolish to treat it as such. If, it is indeed, such a significant marketing resource, how can there be such need for concern about layout and the manner in which individuals were familiar with reading?

Definitely not the case!

Articles do get read, browsed, skimmed, or some additional term you might relate to the browsing of articles.

As with newspapers, there will be individuals who read them in their entirety, there will be those that scan only the headlines and an overview. There will be people intending to read completely but get frustrated because they can certainly continue losing their place, losing the thread of the article and so on.

Written material produced for distribution online, and and thus most likely consumption, on a computer monitor should be divided into swiftly assimilated pieces of information. Bullet points almost.

Creating a well displayed article, prepared with the likely media in mind, should in itself be treated as an essential facet of mass article marketing promotions. Do not type away busily into a text file and then simply cut and paste the resultant content without thought to sufficient spacing and styling for easy viewing.

Significant points should be available to the eye and page location convenient to sustain. Application of spacing and highlighting or bold text type are simple and efficient means of achieving such effect.

I appreciate your reading this, and while many of my tips appear to be simple in nature, that fact does not detract from the inherent value provided. I hope you will agree . I welcome feedback :)

My e-mail is bound to be around here someplace!

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